Search Engine Optimisation - SEO Services in Suffolk

SEO or Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.   

It is the process of ensuring that responses to a user's search query, on Google and on other search engines, list your website as high as possible in the results.

​"Organic" results (unpaid for traffic) may originate from different kinds of searches including:  Websites searches,  map searches, image search, video search and more.

Search engine optimization ​(SEO) considers how search engines work, the computer-programmed algorithms that dictate search engine behaviour, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher in the search engine results page (SERP). These visitors can then potentially be converted into customers.

More information at wikipedia.

Why do I need and SEO specialist or expert?

Here is a common scenario:

You’ve launched your new website or webpage, you are ready and prepared to welcome huge crowds of new customers... But nothing happens!

The thing is, if no one finds your new website or webpage, how will they see what amazing things you have to offer?  How will they know to get in touch with you?

Search engine optimization (SEO).

Firstly, without help, Google takes time to discover a new website or webpage.   When it does discover it, if there are now problems with the pages, Google will index them.

This is why you need search engine optimisation (SEO)

Search engine optimisation or SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.   

It is the process of ensuring that responses to a user's search query, on Google and on other search engines, list your website as high as possible in the results.

This is done by helping Google or any other search engine, such as Yahoo or Bing:

Find the website or page as quickly as possible

Understand exactly what the information is

What you want to be found for

Giving it authority

Linking it to the searches that customers are typing into search engines

The good news is that SEO does work, the bad news is that SEO is not as simple as flicking a couple of switches or adding a few words, nor is it a one-time deal.

Search engine optimization (SEO) 

I cover all aspects of search engine optimisation (SEO) on your website and on all of your online presence.

I use a strategic approach, optimising and synchronising on and off page SEO, technical SEO and analytical SEO, along with Google My Business​, Yahoo local, Bing Places for Business, Maps, images, videos, online reviews, local directories and social media.

SEO Management

The specialist SEO Manager has meetings with you to find out what your aims and expectations are.  There is initial research into your business, it's location and the market which you are competing in takes place.  A strategy is formed and the balancing act of what emphasis is put to which areas of SEO that will be most affective, fit within budget and will give the results the client is happy with.  Manages all online material including Google My Business listing, ​the local directory listings and social media sites.  These all need to be choreographed and have absolute consistency.

On page SEO Specialist

The on page SEO specialist manages the websites content; headings, text, images, videos, feeds, links, contact forms etc.  This is what you actually see on the page.  The skill is balancing the most affective SEO and what is the most comfortable and informative for a human to read.

This skill set can be directly applied any text which is visible online, such as the businesses Google My Business listing,  local directory listings and social media sites.

Off page SEO Specialist

The off page SEO specialist works with information, text and data which is on your website, but you can't see it.  This includes Page titles, page descriptions, permalinks, page redirects, page links, Image Alt tags, Google console and analytics coding and more.  It is not only critical to get this correctly optimised but that it is consistent with on page text and off site text and information.

Off site SEO Specialist

The off site SEO specialist expertise is with developing, coordinating and optimising Google My Business​, Yahoo local, Bing Places for Business, maps, images, videos, online reviews, local directories and social media.  Importantly, ensuring that all the information is consistent.

Technical SEO Specialist

A technical SEO specialist undrstands that search engines give preferential treatment in search results to websites that display certain technical characteristics.

Examples of this are a secure connection, a responsive design, fast loading times and include Data Markup.

Technical SEO is what ensures your website meets search engines requirements and pushes you up the search engines rankings.

Analytical SEO Specialist

The analytical SEO specialist covers two main areas, researching what SEO work is needed and then monitoring the ongoing results of your work.  

Implementing complex schema-markup

I manually implement complex targetted schema-markup structured data, helping Google, Yahoo and Bing understand exactly what information is on the webpage.  [Wikipedia]

Unlike the common 'program generated' markup, which tells Google the obvious information, that Google will work out for itself, I detail the information which Google will struggle to work out itself.  It is what Google has guidlined in it's advice.

​It also enables "rich results" and "rich snippets" to show on search engine results page (SERP), which is when you see star ratings, images or opening times etc, next to the search engine result.  This adds information and importantly makes the search result stand out from your competition.

​

An example of my work ranking Number 1 and 2 on Google search engine results.